The Marketing Insider
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Testimonials
| WWHO-TV |
“Thank you very much for coming to the rescue and handling the public relations for the Divorce Education Seminar. The event was a success due in large part to your experience and savvy in the PR arena. Originally we were planning on handling the public relations in-house, but soon realized we needed an expert from the outside to handle this daunting task. Your long history working with the Columbus media truly made the difference. Articles in the Dispatch and both radio and television interviews ensured the high attendance at the event and made our client very happy. I would highly recommend that any potential customer seeking PR and marketing assistance use Colette Chandler and The Marketing Insider.” —Ellen Daly, General Manager, WWHO-TV |
In The News
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How to Market and Sell in a Green Economy Teleseminar Click here to order it now. |
Learn: LOHAS
| Lifestyles of Health and Sustainability |
Learn the common misconceptions of this highly profitable market. |
Order: Our Store
| Order: Our Store |
Order your copy of the first Ohio Health and Wellness Research Report. Find out how to tap into this highly-profitable marketplace and reach LOHAS consumers |
About Us Meet Colette
| Meet Colette |
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Here is what you might want to know about our founder: Colette Chandler, Principal, The Marketing Insider Colette channels over 15 years of marketing, public relations and research experience into dynamic workshops, seminars and consulting to help companies profit from understanding consumer health and environmental trends and the consumers who drive them. She teaches them how to grab their share of the $230 billion health-conscious, environmentally friendly (green) consumer market, finding what makes these consumers tick and helping companies market to them with ease. This market is projected to grow to $420 billion in three years and the hospitality industry is poised to benefit from this growth. Colette shares what she teaches her own clients, how to reach this lucrative health-conscious consumer. Colette's company conducted a groundbreaking study that helps companies gain a better understanding of consumer attitudes, behaviors and upcoming trends relating to natural health, wellness and the environment. The Ohio Health and Wellness Research Report is an in-depth analysis of the Ohio consumer marketplace, the first study of its kind that reveals valuable statistics and market trends relating to health, wellness and the environment. Prior to launching the Marketing Insider, Colette spent time marketing in Europe and conducting successful international marketing & PR campaigns. It is through this work and leisure travel that Colette has visited over 13 countries. Rising to the top of her field, she is acknowledged as an accomplished copywriter, marketing strategist, spokesperson and media trainer and has applied her talents to many fields including integrated marketing, communications, public relations and fundraising. Colette holds a Journalism degree from The Ohio State University with a major in Public Relations and a specialization in Psychology. She is one of the 2006 Forty Under Forty Recipients from Columbus’ Business First and is in the process of writing her first book. She was a monthly columnist for Business First for two years. Colette is a regular contributor for Green Lodging News, writes a weekly blog, and has been featured in various local and national publications including: Enterprising Women Magazine, Resort & Recreation Magazine, TreeHugger.com, Environmental News Network, and 4hoteliers.com. Colette currently sits on the board for the Advertising Federation of Columbus and the advisory board for Junior League of Columbus. She is married, resides in Westerville, Ohio and has a baby girl.
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