Using our leading market knowledge and insight on consumer health and environmental trends and our proprietary study, The Ohio Health and Wellness Research Report©, the first in-depth study of the Ohio consumer marketplace that gauges consumer attitudes on health, wellness and the environment, we can help you better understand and therefore benefit from today’s consumer—the one who is influencing these trends. Additionally, The Ohio Health and Wellness Research Report© offers the first in-depth look at Ohio’s emerging LOHAS (Lifestyles of Health and Sustainability) consumer segment in Ohio. This consumer is significantly affected by their concern for the health of their families, the sustainability of the planet, their personal development and the future of society.

Even if you are familiar with national research and trends as they relate to today’s consumer, national research only presents an overview whereas statewide research helps you understand how national trends may be playing themselves out locally. 

What specifically can The Marketing Insider can do to help:

Strategize
We can strategize with you on the right way to incorporate this new information into your strategic planning and how to make it impact your bottom line. We can help you interpret the impact of the information in The Ohio Health and Wellness Research Report©, provide insight into overall consumer attitudes and behaviors and how they translate into purchasing behavior, and assist in facilitating discussions and creating actionable strategic initiatives. 

Train
Our customized training programs work to provide you with the necessary tools and data on today’s new consumer, the companies who are more likely to attract them and how to sell to both audiences.

We have provided customized training programs to train sales people selling worksite wellness programs as well as HR departments who need to better understand what to include in their employee wellness package.

Our training programs can be half or full-day and include sales aids, a review of your sales targets, and a list of companies who would be most receptive to your program. We get to know your programs and products, which ensures the effectiveness of our training and gets you better results.

Engage
The only way to fully understand these new consumers is to engage them from the start. We know what messaging works, where their hot buttons are and how to spot them a mile away. Not only can we help you create your messaging, we can review your messaging already in place to ensure it will appeal to today’s consumer, especially the LOHAS consumer.

Prepare Program Development
Our program development phase is the last phase of our process and one of the most critical ones. We help ensure your success by better preparing your clients or customers to receive your message or “pitch.” We accomplish this by providing educational seminars, teleseminars and/or leave behinds for your audience(s). Our topics can be consumer or business-driven such as:

• Understanding today’s new consumer and what they want out of health and wellnes
• What you need to know about organic foods and products
• Consumers have changed - what you don't know about them may hurt you

With the right knowledge and resources and an in-depth understanding of what drives today’s consumer, your company can:

• Highly capitalize and profit from consumer health, wellness and environmental trends and the consumers who influence them.
• Develop strategies to proactively address the evolving marketplace as it relates to health and environmental concerns and regulations
• Instruct your internal and external customers on how best to educate, communicate and sell your products and services