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CLYO

“Colette re-engineered my company and brand at the strategy meeting and enabled us to clearly differentiate from other education-focused non-profits for the first time.

She really advanced my goals and focus for the organization, plus the way she positioned us puts us in a great position to attract both regional and national funding. She made the process very easy by outlining the next steps we needed to take, and reminded me of the importance of an assessment of the plan over time.

“I plan to use Colette again for additional marketing efforts, and suggest that others do the same. She clearly delivers what she promises and more.”

—Orie Ozawa, founder and president, CLYO
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Join Colette

How to Market and Sell in a Green Economy Teleseminar

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Learn: LOHAS

Lifestyles of Health and Sustainability

Learn the common misconceptions of this highly profitable market.
 

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Order: Our Store

Order your copy of the first Ohio Health and Wellness Research Report.  Find out how to tap into this highly-profitable marketplace and reach LOHAS consumers 
Home LOHAS What is LOHAS?
What is LOHAS? Print E-mail

LOHAS is an acronym for Lifestyles of Health and Sustainability. LOHAS is used to describe the personal values of consumers who make up approximately 30 percent of the U.S. population-63 million adults-and accounts for over $230 billion in sales annually. The products they buy are based on their personal, social, or environmental values.

They are interested in one or more of the following areas:

What is Lohas

Want to anticipate future consumer buying habits?

Need to differentiate yourself in today’s competitive market?

Interested in finding a consumer so brand loyal that even your revenue grows in an economic downturn?

If you answered "yes" to any of these questions, you need to contact The Marketing Insider to help you reach LOHAS consumers, the future of business. We understand the marketplace because many of us, including the owner, are LOHAS consumers.