The LOHAS marketplace is described in the LOHAS Journal published by Natural Business Communications as "a marketplace for goods and services that appeal to consumers who value health, the environment, social justice, personal development, and sustainable living."

Environmental concerns, human health, and human rights do not completely describe the LOHAS consumer. The definition continues, "The holistic world view of the LOHAS consumer is a belief in the interconnectedness of global economies, cultures, environments, and political systems, as well as the interconnectedness of mind, body, and spirit within individuals in order to achieve full human potential. Personal development is of utmost concern to LOHAS consumers. Spirituality is no longer relegated to the New Age periphery but has immigrated to the center."

Future Trends
Over the next 3-10 years, another 38 percent of U.S. adults are expected to move into the LOHAS category. That means the majority of your consumers could be making purchasing decisions on a fundamentally different set of criteria – not a product’s features and benefits alone, but also its impact on personal and planetary well-being. And they are willing to pay up to 20 percent more to buy those products and services. For companies already tapping into this trend, this means growth occurs not only in the boom times but also in a soft economy.