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Creating Authentic Green Value Webinar recorded and transcribed is now available. |
Learn: LOHAS
| Lifestyles of Health and Sustainability |
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Learn the common misconceptions of this highly profitable market. |
Order: Our Store
| Order: Our Store |
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Order your copy of the first Ohio Health and Wellness Research Report. Find out how to tap into this highly-profitable marketplace and reach LOHAS consumers |
For business executives, owners and marketers considering, starting or offering green products, services or travel…
| “How to Grow a Profitable Green Business or Corporate Division in the $200 Billion Green Marketplace ... and Recession-Proof Your Business ” |
 Principal, The Marketing Insider Leading Green and LOHAS Marketing Expert |
Sustain yourself, your family, employees and stakeholders through the challenging economy while creating and contributing to your community and helping our planet…
See real case studies of business executives, owners and marketers who — in short time — turned their desires for a better, more sustainable world into million dollar and even billion dollar businesses helping customers, employees, communities and our planet
During my 5-week “Creating Authentic Green Value: Building Green Brands Consumers Will Trust ” Webinar Workshop, I showed businesses and corporations like yours how they could do the same — whether you are just starting green or already a long-time green business.
Let me show you too.
If you are in one of those industries, you need access to this information to be able to compete in the green and LOHAS (Lifestyles of Health and Sustainability) marketplace:
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 $247 for a limited time |
Two payments of $130 |
Get all 5-weeks of the Creating Green Value Webinar Workshop - 5+ hours of recorded webinars and transcriptions, plus email support for 5-weeks.
Dear business executive, business owner or business marketer,
Green products, services and travel is a $200 billion industry expected to grow to $845 billion by 2014 with consumers who are spending 20% more for green over non-green.
The green marketplace provides great opportunities to business executives, owners and marketers who understand and can create green brands that savvy green consumers accept and purchase.
However, the green marketplace is littered with landmines. Companies, business executives, owners and marketers are paying dearly for mistakes — losing significant credibility, advancements and earning potential.
Lack of Green = Lack of Profits
You must take green seriously to compete in today’s world.
A number of green leaders and consumers believe that within a few decades only green businesses will survive and thrive.
Shareholders, investors and corporate watchdog groups demand companies “green up” corporate practices, products and services.
Consumers are demanding companies adopt sustainable practices — or consumers stop buying and tell all their friends to do the same.
$247 for a limited time |
Two payments of $130 |
Green Is No Longer An Option
Just a short time ago, a business could simply claim to be green or put green looking labels on its products to increase sales.
Those days have vanished.
Green is no longer simply a statement — it’s a way of doing business, which can pay off handsomely for those companies who understand.
Green Everywhere — How To Be Heard
The marketplace is flooded with green products, services and travel.
To become one of the profitable “in” green brands you must effectively position to rise above the clutter.
You must know what green consumers are buying — and what they are avoiding — and the proper messaging that produces green consumer loyalty, sustainable sales and company profits.
It is the best of times and the worst of times for companies going and growing green.
There is so much opportunity — but green consumers are no longer naive.
Your brand can rise above others cluttering the green marketplace and become the most effective, profitable, “in” brand in your market.
You could find yourself free of problems other brands and companies are having.
Imagine being able to say, “Mine is one of the few brands that have risen above. I know what to do — the proper strategies. We are no longer guessing. I know what green consumers want. While everyone else is struggling, my brand is doing well.”
$247 for a limited time |
Two payments of $130 |
Sustainable Success Can Be Yours — And Avoid Costly Mistakes
How?
Order your copy of my five-week “Creating Authentic Green Value: Building Green Brands Consumers Will Trust” Webinar Workshop that was delivered live via five group webinars and five weeks of email support where participants interact with me via email and learn new green marketing research, skills and competencies.
My affordable, recorded and transcribed, five-week webinar workshop series is for business executives, owners and marketers who want green training that produces the right results delivered to their offices without the need to travel to events for extended periods of time.
Convenient live recordings and transcriptions in a webinar format and email support delivery allows you to increase your effectiveness right from your office—even from your seat.
You learn how to manage green projects effectively, and how to balance multiple green action steps with your other tasks and commitments.
As a result, you don't waste your time on false starts or on costly mistakes or corrections later in your green initiative.
Creating Authentic Green Value: Building Green Brands Consumers Will Trust” Webinar Workshop series is available for you to download immediately. Get all five hours of live webinars, plus all transcriptions including questions and answers from each session. Then have access to be via email for 5-weeks while you are going through the course to help you customize the information and make it even more effective.
$247 for a limited time |
Two payments of $130 |
How Does Green Really Work?
You’ll hear actual case studies of business executives, owners and marketers who — in just a short time — turned their desires for a better, more sustainable world into million dollar, and even billion dollar, businesses helping customers, employees, communities and our planet.
I’ll show you how you can do the same — whether you are just starting green or already a long-time green business.
The Real Deal on Going Green
In this affordable five-week, green training you will personally interact and learn from me via live webinar including group question and answer sessions and questions answered via email support.
You’ll also receive downloadable audio recordings and transcriptions of all five webinars and group questions and answers.
$247 for a limited time |
Two payments of $130 |
What You’ll Learn
For those new to green, as well as, those long-time green businesses, here’s an executive summary of what you’ll learn:
- The official answer to the question “What does it really mean to be green?”
- Is green profitable? And how to make green even more profitable while achieving your mission and desires for contribution.
- Reasons why green initiatives don’t work — and it’s not what you think — and how to quickly and affordably get on the right track to consumer acceptance, sustainable sales and business profits.
- How to educate green consumers about your brand and rise above the clutter of so many green messages.
- Two areas of your business that green consumers use to decide if they will purchase from you — this will make or break you — and is easy to overcome, if you know how.
- How to position your brand to attract the right green consumers — groups with the green marketplace buy very differently.
- How to attract the green consumers who would pay you 20% more, buy more often and generate strong word-of-mouth referrals for you — go after the wrong green market and you’ll quickly lose.
- Learn green consumer attitudes and behaviors — what influences them to buy and what sways them away from purchasing.
- What green consumers want after the sale to keep buying from you over and over again.
- If you are not green, but considering it, you’ll learn the action plan for becoming green quickly — and avoiding expensive mistakes that cost you time and money
- The “3 Levels of Profitable Green” for your business — start small, experience success and roll out as you desire
- How to really get green and LOHAS consumers to buy your products and services
- How to avoid costly mistakes when reaching out to green consumers
- Learn how green you must be to use the term “green”
- See proof that businesses and people are profiting from going green and how customers, communities and our planet is benefiting
- Prioritize the steps to become green — end “green confusion”
- How to market your products, services and travel to green consumers
- How green do you have to be before you can communicate you are green? You’ll learn the various shades of green that green consumers buy — and how to achieve each level.
- Discover how to assure you are heading in the right direction to authentically communicate your level of green, about how to consider greening a portion of your products, services or travel destination to “test the waters” and prove profitability — without breaking the bank — and then roll out more green as budget, approvals or cash flow allow.
- How to grow a profitable business that sustains you, your family, your employees and your stakeholders while creating and contributing to community and helping our planet.
- And much, much more
$247 for a limited time |
Two payments of $130 |
We’ll cover even more that you will learn in our time together — and I’ll give you more details in a minute.
First, I want to share some important insights with you.
But You Don’t Have Time
Look around at the economy … at our planet … at your own industry.
Now is the time. If you wait, it could be too late.
Green is the sector of the economy that is growing — or at least still maintaining.
Where will you be six months or a year from now if you don’t give consumers and your customers what they want — what they are buying?
Don’t hate yourself for missing out.
Order your copy of my “Creating Authentic Green Value: Building Green Brands Consumers Will Trust” Webinar Workshop and Email Support.
$247 for a limited time |
Two payments of $130 |
What You’ll Receive
In this affordable, five week, green business training and Email Support you will personally interact and learn from me via a pre-recorded webinar and Email Coaching:
Webinar Workshop Week One
Generating Green Profits: Proven Trends, Million Dollar Case Studies and Green Action Plan
Learn how to attract the green consumers who pay 20% more, buy more often and generate strong word-of-mouth referrals for you — go after the wrong green market and you’ll quickly lose.
I will reveal my proprietary researching showing green trends so you can truly know the right target market for your green products, services or travel.
We’ll go in-depth into the trends so you can use this proven research to your advantage.
You’ll hear actual case studies of people who — in just a short time — turned their desires for a better, more sustainable world into million dollar, and even billion dollar, businesses helping customers, employees, communities and our planet.
I’ll show you how you can do the same — whether you are just starting green or already a long-time green business.
Webinar Workshop Week Two
Green Consumer Attitudes and Behaviors: What Influences Them to Buy and What Sways Them Away From Purchasing
Case studies on how to be effective with your green communication. Avoid lost sales, poor word-of-mouth and greenwash — which can damage and destroy your business and your profits.
Learn what to do and what not to do — what to say and what not to say.
Avoid overused and commonly misunderstood words.
How to stop people saying you are not being green, when you are — and how to correctly resolve it.
Webinar Workshop Week Three
Going Green ROI Strategies and Timeframe
Most effective ROI strategies to reach green and LOHAS consumers — and what to avoid.
You’ll learn the difference between communication for green consumers versus LOHAS consumers — and the ROI for each.
Webinar Workshop Week Four
How Green Do You Have To Be?
How green do you have to be before you can communicate you are green? You’ll learn the various shades of green that green consumers buy — and how to achieve each level.
Discover how to assure you are heading in the right direction to authentically communicate your level of green, about how to consider greening a portion of your products, services or travel destination to “test the waters” and prove profitability — without breaking the bank — and then roll out more green as budget, approvals or cash flow allow.
Creating powerful, accurate messages — place them where green consumers are reading, listening and buying
Learn what to say and know what benefits to offer that get green and LOHAS consumers to champion your brand and buying your product, service or travel packages.
You’ll see actual research proving best ways to test green and prove profits so you can roll out as budget, approvals or cash flow allows.
You’ll no longer need to guess about what works and what doesn’t.
Webinar Workshop Week Five
Your Green Business: Two “Make or Break” Fundamentals
There are two areas of your business that green consumers use to decide if they will purchase from you — this will make or break you — and is easy to overcome, once you know how.
You’ll learn what you need to know to sell to these consumers and make the right connection with them so they understand and believe your brand is authentic and green.
You’ll need to sell in a certain way — not “sales as usual” — but a fresh approach to profitable, recurring purchases from loyal green consumers.
You’ll learn what green and LOHAS consumers are thinking before, during and after the sale.
Ensure you do not lose at any point in the process — considering green consumers, especially LOHAS consumers, are some of the most brand loyal consumers you will meet and will pay more for products, services and travel that fit their lifestyles.
With my research, experience and guidance, you could find your brand and company profiting even during recessionary times.
My Gifts to You
In addition, you will receive these free bonuses…
- Immediate download recordings of all five webinars available via internet — a $500 value, yours free
- Transcriptions of all five webinars — a $250 value, yours free
- Group question and answer sessions with time specifically allotted during the webinars — $375 value, yours free
- For five week you can email me questions. Each week I will collect the questions, answers them and send the questions and answers to the entire group via email — a $800 value, yours free
- Transcription of the group questions and answers sessions — $250 value, yours free
To assure your success, you will be able to email me for five weeks to answer your questions and show you how green (or more green) could be profitable for your unique situation.
The “Creating Authentic Green Value: Building Green Brands Consumers Will Trust” Webinar Workshop and Email Coaching is a $2,397 value and yours for only $247.
Normally, I charge $7,500 a day for training this material. You are receiving the five webinar workshop trainings, audio downloads and transcriptions of each webinar, question and answer sessions, and 30 days of email support for only $247.
Remember, the email support you receive over the next thirty days where you ask specific questions about your business and how green (or more green) could be profitable for your unique situation is WORTH THE ENTIRE PACKAGE … plus you get everything else.
Don’t miss out on this one — act now.
$247 for a limited time |
Two payments of $130 |
Media Proof
I’ve been media expert for and featured in media such as:
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What Others Are Saying…
You don’t need to take my word for it.
Here’s what others are saying…
Ellen Daly, Vice President and General Manager, The CW (CBS and Warner Brothers known as “The Green Network”) on WWHO-TV, says… “Colette is a true expert in her field and has a wonderful ability to communicate that expertise to the client. Her consultation allowed us to compete at a stronger level where we closed significant business from Chevy regional. Colette becomes personally invested in your success. She is a fantastic business development resource. On another project, Colette came to the rescue and handled the public relations for the ‘Divorce Education Seminar.’ The event was a success due in large part to her experience and savvy in the PR arena. Originally, we planned on handling the public relations in-house, but soon realized we needed an expert from the outside to handle this daunting task. Colette’s long history working with the Columbus media truly made the difference. Articles in the Dispatch and both radio and television interviews insured the high attendance at the event and made our client very happy. I would highly recommend that any potential customer seeking PR and marketing assistance use Colette Chandler and her company the Marketing Insider.” V. Todd Isbell, President, Hilton Clearwater Beach Resorts, says... Your presentation was in my opinion one of the best in the entire Green Lodging Seminar. Very educational, and awakening as to the dependability of other markets and products. It woke me up to not just take for granted that a product is “Green” simply because of a sticker on the bottle, but makes me want to ask, “How is it green, or what makes it green” not just because the product has a stamp on it, or comes in a nicely shaped bottle. I understand the programs of being green are new to a lot of people, and your presentation allows eyes to be opened and alerted to differences of opinion as well as insight on what we as a planet should be looking for and aware of. Jim Rini, President, Just Trees, says… "The results were better than I expected. We doubled our average sales. We increased our overall response rate by 15% and drove down the cost per sale by 15%. Colette Chandler effectively improved our positioning with a direct marketing campaign; her writing talent helped us get the message across efficiently and effectively. The direct marketing campaign Colette Chandler developed for us was so good, we stopped advertising and now sustain our business on referrals only.” |
$247 for a limited time |
Two payments of $130 |
Ann Oliver, Account Supervisor, Fahlgren - Advertising and Public Relations, says… “I contracted with Colette to work with my client, a government agency, to provide a third-party evaluation of a key industry marketing segment. In a very politically heated environment, Colette was able to objectively recommend an overall marketing direction and provide strategic and financial recommendations to strengthen our market position. She was great to work with — very communicative, providing regular updates on progress and making the team aware of potential issues. Her final presentation and report were professionally delivered, well thought-out and provided actionable recommendations. I look forward to the opportunity to work with Colette again. Candy Loya, ONEwithEarth Organics, says… "Colette Chandler is one of the most amazing professionals in the marketing of products and/or services that address the LOHAS consumer (aka eco-conscious). Colette understandings basic principles of what appeals to environmentally committed consumers. Greg Dugal, Executive Director, Maine InnKeepers Association, says… "Colette provided a fascinating seminar for the Maine Innkeepers Association. She introduced us to the Green or LOHAS consumer in a fun and informative way. She succeeded in making the connection for us between the lodging industry and "green marketing" and provided great actionable information. We all walked away with a greater understanding of this growing demographic." |
$247 for a limited time |
Two payments of $130 |
Ingrid Heller, AB Crane, says… “Again, thanks for a terrific seminar! Unlike many others who conduct them, you were to the point and did not fluff around with irrelevant content — you spared all the "feel good" cheerleading that so many others waste my time with.” “I highly recommend Colette Chandler and her incredible research and expertise in green marketing and LOHAS consumers. To succeed really requires the expertise of Colette and her company. If you are thinking green marketing for your business, your next step is to contact Colette now. She is intelligent, knowledgeable, great to work with — and the leading expert in green marketing.” |
$247 for a limited time |
Two payments of $130 |
Liz Radivoyevitch, RadGraphics Inc., says… “I found your presentation very informative, and it opened my eyes to what I don't know — which turned out to be a lot — about going green. I subscribed to your newsletter, and look forward to furthering my knowledge in this area.” Tony Santana, PR Newswire, says… “I enjoyed your presentation. Again, it was very insightful and provided the attendees with solid information and terrific advice.” Faye Oney, President (former), AdFed Columbus, says… I was very surprised at the statistics you shared, and feel more knowledgeable about a topic that I believe is way ahead of its time…there are a ton of companies who could benefit from your research.” |
$247 for a limited time |
Two payments of $130 |
Mark V. VerMeulen, Partner/Sales and Marketing Director, PerDatum, Inc., says… “Your letter is working well. We have 4 or 5 upgrades already! I am surprised and impressed. I did not think it would work this well. As you indicated in the past, it must be the wording. Nice work.” Jami, Heberling, PRSA, says… “You’re amazing and a wealth of information and insight! I know that the members really valued your data and presentation.” Orie Ozawa, founder and president, City Life Youth Outreach, says… “Colette re-engineered our company and brand and enabled us to clearly differentiate from other education-focused non-profits for the first time. She really advanced my goals and focus for the organization. The way she positioned us puts us in a great position to attract both regional and national funding. She made the process very easy by outlining the next steps we needed to take and reminded me of the importance of an assessment of the plan over time. I plan to use Colette again for additional marketing efforts, and I suggest that others do the same. She clearly delivers what she promises and more.” |
$247 for a limited time |
Two payments of $130 |
Nancy J. Stoll, Ohio State Business Development Counsel, Special Programs Coordinator, says… “Thank you for the outstanding training session you provided to our clients. Your presentation style and informative manner in which you covered each topic and addressed individual’s questions made the concept of integrated marketing easier to understand. Your handout materials became the “tool” several attendees will be using to redefine their marketing strategy and gain the edge they need! Thanks again and I look forward to working with you in the future!” |
$247 for a limited time |
Two payments of $130 |
Julie Szilagyi, R.D.H./Office Manager, Diane G. Nogalo, DDS, says… We've received 12 calls from the article (that was written about us) already and scheduled 4 appointments. The volume of calls is better than when we advertise. We received 8 calls on Thursday alone.” Vasilios C. Birlidis, ASCInet, says… "You managed to provide us with an amazingly high level of visibility, always looking for more ways to promote us in venues that would bring the most return." Sharon Wong, Ready Set Sell, says… |
$247 for a limited time |
Two payments of $130 |
Les Helms, President, L & L Training Solutions, Inc., says… "Without Colette's help my book would not have been published. |
$247 for a limited time |
Two payments of $130 |
JacQuaeline, Master Spiritual Trainer, says… "Colette spent several hours on the phone with me. She gave me specific input to completely redesign a little 21-cent postcard that went to 1,000 people. I sell my programs for $650 to $995. So I'd say the results from Colette are definitely worth more than the initial investment. Lisa Delp, Vice President, Delp & Associates, LLC, says… “We called in Colette Chandler and her staff at The Marketing Insider to help us clarify our marketplace position and product promotion. Before taking on any of the work we defined, Colette spent time with us to gain a clear understanding of our company, products and business goals. Colette’s efforts helped us to focus on the core competencies of our organization and target the most beneficial marketplace segments. We followed Colette’s direction and netted nearly 100 leads on the first go-around and now have been seen by over 6,000 people. This gave us exposure to local, national and international consumers and brought valuable sales leads. We were able to appropriately respond to these important leads, because we reviewed and improved our product brochures with Colette and Marketing Insider. Now, when I reach potential buyers, I have accurate and informative materials. Since working with Colette and Marketing Insider to identify the best market for us, I have more confidence knowing I am clearly communicating about my company and correctly targeting people who want to hear my message. As a small business owner, my budget is always tight. I can’t afford to waste resources on services that do not provide a return on my investment. Nor can I afford to make the wrong move in the positioning or presentation of my products. These requirements make it challenging to find the right business partners to meet my needs. One area where I have had unquestioned success is in the choice of my marketing partner, The Marketing Insider.” |
$247 for a limited time |
Two payments of $130 |
Mark Decello, Owner, Assurance Banc Corp, says… “My company has worked with the Marketing Insider and specifically Colette Chandler for over one and half years. I am a mortgage broker; our business is very competitive and marketing is critical to our success. Our original business plan did not call for working with a marketing consultant. I have over 16 years in the industry and have run multi-million dollar origination channels; marketing was one of my direct reports. Colette has helped us develop a marketing plan and more importantly work on an overall marketing identity. She is very professional and helps us think outside the day-to-day needs and plan for the future. On occasion, she has suggested opportunities in which we might not have seen value — and thanks to her advice — have pursued. I would refer anyone to Colette.” |
$247 for a limited time |
Two payments of $130 |
Gino Petitti, iNetXtremes, says… "Colette and her staff at The Marketing Insider get results. PR is never guaranteed, but Colette has a great relationship with the press that has given us the leverage to get the most out of our efforts. We will continue to use Colette for PR work and recommend that any other company do the same." |
$247 for a limited time |
Two payments of $130 |
Can You Put Yourself In This Picture?
Imagine living the lifestyle you dream of while contributing to a higher level of sustainability for your business, your employees, your customers and community and our planet.
Sustainability is becoming a core part of how businesses think about everything they do.
There is more to business than making money. Business is a vehicle to increase the wellbeing of everyone connected to the business — employees, customers, suppliers, community and our planet.
You hear the argument, “But without money none of these other things can be done. It all comes back to money. So the only reason to be in business is to make money.”
Money can’t be earned without committed employees, delighted customers, dependable suppliers and a healthy community and planet. Money would have no meaning at all.
You have a choice as a business executive or business owner about where you put your focus.
Just chasing dollars without any concern for the wellbeing of others will not work long-term.
At the same time, running a business without focus on the bottom line is doomed for failure.
The solution is a truly sustainable business with all elements in balance — people, planet and profits.
One is not more important than others — all kept in harmony and balance.
The reason to be in business is to balance the wellbeing of people, planet and profits.
Any imbalance might work short-term, but it will always result in failure — as an individual, a business or a race.
$247 for a limited time |
Two payments of $130 |
In Creating Green Value,
Colette Chandler, Principal, The Marketing Insider
Leading Green Marketing & LOHAS Expert
Marketing-Insider.com
P.S. The “Creating Authentic Green Value: Building Green Brands Consumers Will Trust” Webinar Workshop and Email Coaching is a $2,397 value and yours for only $247 for a limited time.
Remember, you receive the downloadable audio recordings and transcriptions, questions and answers, plus five weeks of email support.
The email coaching and support is WORTH THE ENTIRE PACKAGE … plus you get everything else — thanks to the support of our sponsors of the live series—Sustainable Travel International and 4 Hoteliers.
Don’t miss out on this one — act now.
$247 for a limited time |
Two payments of $130 |